If you've chosen to use the free version of doomby's e-commerce pack to make an online store, then you'll know how easy it is to set up your products with just a few clicks. On the other hand, if you've chosen to subscribe to the full e-commerce pack and get unlimited products for your online shop, then you may find it a lot easier to use a spreadsheet like Excel or Numbers to quickly add information for a large number of products in one go. Or if you are transferring your store from another e-commerce platform, perhaps you already have an existing online store catalog just waiting to be imported.
One of the biggest hurdles facing e-business start-ups is ensuring the webmaster or online store owner remain motivated. It's not always easy to make an online store and to keep it running, or to stick with it long enough to ensure its financial success. It takes time to build website traffic, and to transform that traffic into sales and a loyal customer base for a new e-commerce website. And it can be disheartening to have spent time and effort to make a website with an online store, only to be rewarded with an empty bank account and a trickle of visitors.
Though it's vital to stick to a plan and to do whatever it takes to remain motivated as your online store grows, there are a few essential things you can do to give it a really good start, and to ensure you develop a successful e-commerce business.
I've been thinking a lot about Jedi cats since last week, and about how I'd been living with a master of the Force for all these years without my even noticing it (though, with hindsight, his name – Yoda – was a fairly obvious clue). With just a stare, he can stop anyone dead in their tracks, forcing them - against their will - to drop everything and rub his belly. Like his namesake, he is truly a Jedi master.
Disappointing to me though it may be, not everyone seems to share my passion for feline mysticism. Nicolas is one such individual, and rather than spending his time pondering the levels of midichlorians in the blood of domestic pets, he's actually been doing something useful this past week, and has preferred spending his time thinking about online store stock management.
Imagine it: your online store looks great, you've set up your killer products with unbeatable pricing to leave the competition in your wake. You've spent hours taking multiple images of each and every item against a white sheet you hung up on your living room wall, so your customers can get a good look at them from every possible angle. You've painstakingly adjusted every single aspect of your product page design to fit perfectly with your website design, and have now built the world's most amazing (dare I say, magical) online store; not only have you learnt how to make a website that rocks, but you now have an equally brillant e-commerce website.
You are an overnight e-commerce success story.
Until you run out of stock, that is.
It's been a busy week here at doomby, and not only for our awesome website development team, fantastic support staff and brilliant managers. Even Starey the cat has been out and about, celebrating the end of a long winter (though it may actually have been fear of the great Icelandic ash cloud of 2010, or the substantial volume of fresh neighborhood roadkill, that did it).
Most of the productive buzz emanating from the far side of our offices these last few days has centered on the latest updates to our e-commerce website solution. The focus of these updates has been on improving the online store experience for your e-commerce clients, and on facilitating store management and layout to better leverage sales opportunities. As always, the goal of these latest additions is to provide new ways to create a website to really maximize revenue growth and opportunities.
Given the rapid pace of my colleague's recent programming exploits improving our free website builder, you could be forgiven for thinking he was either:
- junked up on caffeine (or worse), or
- a truly conscientious workaholic.
Although he does drink more coffee than I do, I couldn't reasonably describe his consumption as excessive. And as I'm not convinced he's the type who'd take illicit drugs (nor have I really taken the time to examine his pupils lately, what with being busy and all), I'll go for the second option (maybe he wants a raise – a car that old must cost a fortune to repair).
In any case, he's been feverishly working on fleshing out improvements to our e-commerce website tools and online store website manager, and it's really starting to bear fruit: yes, it's now even easier than ever to make a website with doomby. We really like what he's done - in fact, I'm even tempted to make a business website and build my very own little online shopping mall. Well, almost – it's a little hard, since I really haven't got a clue, and have nothing to sell*, save for a billion or so cottony hydrangea scale and about as many cat hairs (wanna buy some, cheap?).