Now that you’ve got your website up and running, it’s time to start thinking seriously about getting out there and marketing it in as many ways as possible. Unless your website is just for family and friends, you’ll want to make sure as many people as possible can find it and share it with others.
After all, deciding to create a website means more than just adding content – it needs to be as accessible as possible for your visitors.
Increasing the visibility of any business helps attract new clients, and if you have a bed and breakfast, you’ll already know how important it is to get out there and advertise, through brochures, accommodation directories, tourist information centers and a website. To help guests through the front door, they’ll need to know what to expect before they arrive, and whether you’re the kind of person they can relate to and connect with; after all, those connections are at the heart of every BnB.
When you create a website for your BnB, you’ll need to do more than just give people your address and show a few photos of your rooms. Use your website to make a connection with potential guests even before they’ve arrived, by applying a few simple principals.
Over the last several weeks we’ve taken a look at ways to help people find your site on the web, and the kinds of things you can do to make it as easy for them as possible. We’ve seen how, even just as you begin to make a website, it’s important to have thought through who your potential audience is, and how they might find your site. In addition, we’ve explored how to put your site's free website builder tools to good use to optimize your site for visitors and those all-important search engines.
A website is a constant work in progress, and getting it listed with search engines is just the start. For your site to continue to attract new visitors, you’ll need to ensure that it figures prominently in search engine results – that’s something that takes time and regular effort. Search engines rank and re-rank sites for key word searches every day, so you’ll need to keep adding site content and working on making it visible on the web for as long as your site exists.
Even if you get to the top of the first page of search results for your key words, you’ll need to keep working to ensure you stay there. Here are a few external sites, tools and references that will help you ensure all that hard work you put into developing a website pays off.
A website's pages provide browsers and search engines with valuable information about your site, and what it contains. This information is contained within the hidden code of the pages you’ll add when you create a website, and it’s important to pay particular attention it to improve the visibility of your site on the web.
Adjusting this kind of information is part of search engine optimization (SEO) for a website, which simply means improving search results by thinking about and changing the way a website presents information to search engines. If it’s done correctly, optimizing a website for search engines also means making it a better site for your visitors. Site optimization involves careful placement of key words in page text, adding or fine-tuning relevant site META tags, and providing appropriate on-page links between the various parts of your site content, and between your site and other - related - external websites.
Amongst the free website builder tools in your manager are a few that will help you with your site SEO work, and it’s important to put them to good use.
When you make a website, your pages contain both visible and hidden information. Behind the scenes, browsers and search engines use your site’s hidden page code to find out important information about it.
Understanding the basic META tags will help you create a website successfully, by optimizing the way its hidden code is presented to search engines.